Starbucks Ventures Into The Digital Frontier: Unveiling The Green Apron NFT Drop
CRYPTO — The “Green Apron” NFTs are the newest addition to Starbucks’ Web3 campaign, which attempts to display the narrative of the brand through digital collectibles. This program was launched in 2014.Green Apron, Starbucks’ upcoming non-fungible token (NFT) collection, is going to be the company’s latest to be released. According to the sources, this digital collection is a tribute to the evolution of the iconic apron worn by Starbucks employees, beginning with the Pike Place design and progressing to the more well-known Siren apron. In addition, the series is meant to pay homage to the hardworking employees who have been with the company for more than half a century.
On August 1, 2023, the collection will be made available for purchase on the Nifty Gateway NFT marketplace. Members of the Starbucks Odyssey program will have early access to the collection beginning at 4 PM UTC, while members of the general public will be able to explore it beginning at 7 PM UTC. This one-of-a-kind drop comprises 5,000 Stamps, all of which were minted on the Polygon Blockchain, and it costs $100 per NFT to purchase one. On August 3, 2023, when Starbucks is expected to reveal the breathtaking NFT designs, curious consumers will apparently be in for a nice surprise that will delight them.
The impending “Green Apron” NFT drop will represent the fifth effort that Starbucks has undertaken as part of its Web3 program, which is known as Starbucks Odyssey. Every single drop in this collection contains its own unique component that exemplifies what it means to be a Starbucks customer. The past NFT collections that Starbucks has released have met with considerable success. The “Siren Collection,” which prominently featured the well-known siren logo, was a huge success and was completely sold out in an astonishingly short period of time. The film “The First Store” was released in 1971 to commemorate the opening of Starbucks’ first store, which was located in the Pike Place Market in Seattle.
Polygon is a scaling solution that runs beside the Ethereum blockchain. It is also known as a “layer two” or “sidechain” solution. It enables transactions to be completed quickly and at cheap cost. The native cryptocurrency of the network is called MATIC, and it is utilized for a variety of purposes including fees, staking, and more. Existing projects like Aave and Curve have adopted Polygon’s chain as a result of its effectiveness as an alternative to Ethereum.
